The Use It Up campaign has evolved into a powerful force for change, with over 170,000 households worldwide now using our innovative Use It Up Tape™ to tackle food waste. This simple yet effective tool is revolutionising how families think about and manage their food at home.

Through strategic partnerships, we’ve amplified our impact across Australia. Thanks to a collaboration with NSW EPA  20,000 co-branded tapes were distributed through local council networks. 

“Many residents took the tape to try and home as it’s easy to implement, and convenient for their family.”

Hornsby Shire Council representative

The campaign gained momentum through our national partners Suncorp Bank and their customer-focused ‘Food Savings Challenge’ showing how to save both food and money. In-kind partnerships with JCDecaux and Cartology brought our message to city streets and shopping centres, making Use It Up a household name.

The campaign’s international appeal continued with the Netherlands Nutrition Centre ordered an additional 20,000 “Eerst Op” Tape for distribution through their networks, proving that good ideas know no borders.

What started as a simple tape has become a symbol of change, proving that sometimes the smallest solutions can have the biggest impact in the fight against food waste.